"My MOT's due. Anything on Thursday?"
Booked 08:30 Thursday. Courtesy car noted.
Open every hour your customers are.
Kestrel puts an AI voice agent on the dealer website you already have. It knows your stock, books MOTs and services, and shows you who is buying.
Come in.
Your customers are on your website at 21:14. Nobody is on the floor.
Most enquiries land outside opening hours. The MOT reminder read over breakfast. The part-exchange question at ten at night. The search for a hybrid under £25,000 that never turns into a phone call.
Kestrel is the person who is there when they arrive. It answers in your voice, from your stock, and it books the appointment before they close the tab. When a person should take over, a person does, with the whole conversation already in front of them.
One conversation. Both sides of the counter.
Example conversation. Figures are illustrative.
Front of house
Back of house
- Stock checked
- Tucson 1.6 Hybrid Premium · Riverside · £24,495 · 41 days in stock
- Lead record
- Hybrid SUV · Budget £22k to £25k · PCP, £2,000 deposit · Source: website, 21:14
- Diary
- Sat 10:00 · Test drive · Tucson Hybrid · Priya
Sat 10:15 · MOT · Ford Focus · Bay 2 - Q4 hybrid target
- One more qualified lead against 40 units
What it does, in plain terms.
No dashboards to learn and no rebuild. One script on the site you already have, connected to the stock feed and the service diary you already run.
- Books MOTs and services
- Into your service diary, in the slots you actually have. Courtesy cars, collection and while-you-wait, noted.
- Answers from your stock
- Live feed, real prices, real availability. It never invents a car.
- Finds the right car
- Asks about budget, fuel, mileage and how they want to pay, then narrows your stock to the three that fit.
- Speaks and types
- Voice on the phone line and the website, chat on the page. One agent, one memory.
- Hands over when it should
- A salesperson gets the call with the transcript and the customer's details already in front of them.
Targets in. Intelligence out.
Tell Kestrel what you need to sell this quarter. It tells you who is walking through the door, what they want, what they can spend, and how they want to pay for it.
Every conversation becomes a row: fuel, body style, budget, finance, postcode, time of day. Not a survey. What people actually asked for.
Illustrative dashboard. Sample dealer data.
Fuel asked for, last 30 days
- Hybrid38%
- Electric27%
- Petrol29%
- Diesel6%
Budget bands
- Under £15k18%
- £15k to £25k44%
- £25k to £40k30%
- Over £40k8%
How they want to pay
- PCP52%
- HP21%
- Cash19%
- Lease8%
Hybrid units, this quarter
31 qualified against a target of 40
Moments it handles.
Real shapes of real enquiries. The time is when they tend to arrive.
"What's my Qashqai worth against the new one?"
Part-exchange guide given. Appraisal booked for Saturday.
"Electric or hybrid, for 300 miles a week?"
Two cars shortlisted from stock. Running costs compared.
"Is the grey Tucson still there?"
Stock confirmed. Test drive Saturday 10:00.
"Can I do this on PCP with no deposit?"
Representative example given. Handed to the business manager.
"The service light's on. What do I do?"
Advice given. Service booked Monday. Salesperson alerted.
And when it should be a person, it is a person, with the transcript in hand.
Built AI-native, for the motor trade.
Not a chatbot bolted on
Kestrel is built around the model from the first line. It reasons over your stock, your diary and your targets in one place, so the answer it gives a customer and the number it gives you come from the same source.
Fits what you already run
Your website stays. Your DMS stays. Kestrel connects to the stock feed and the service diary you have, and goes live without a redesign.
Speaks the trade
MOT slots, part-exchange, PCP and HP, courtesy cars, handovers and plate changes. Built for UK dealerships, by people who have stood on the floor.
Ready when you are.
Book a demo and watch Kestrel answer questions about your own stock, on your own website.
We will come back within one working day.