Questions dealers ask about Kestrel

What is Kestrel Automotive Intelligence?

Kestrel Automotive Intelligence is a Scottish company that builds AI voice agents for UK car dealerships. The Kestrel agent runs on a dealer's existing website and phone line, answers stock questions from the live stock feed, books test drives, MOTs and services into the dealer's diary, and hands over to a person when a customer asks or the conversation needs it.

Is Kestrel a voice agent or a chatbot?

Both, and it is one agent. The same agent answers the phone line and the website chat, with one set of rules, one stock source and one diary, so a customer who starts on the website at night and phones in the morning is not asked to start again.

Does Kestrel work with my existing dealer website?

Yes. Kestrel goes live with one script tag on the website you already have, plus a phone number that rings the agent first. There is no redesign and no new logins for your team.

Where do the prices and availability come from?

From your own stock feed, the same one you publish to portals or your website, refreshed whenever the feed updates. If a car is not on the list, the agent says so and offers the closest match.

What can Kestrel book?

Test drives, MOTs and services, only into slots your service diary actually offers. Courtesy cars, collection and while-you-wait requests are noted on the booking, and every booking is confirmed to the customer and visible to your team immediately.

Can it quote finance?

It quotes the representative examples you approve, for instance a PCP figure for a given deposit, term and mileage, and says plainly that your business manager confirms the exact numbers. It does not invent rates or make credit decisions.

What happens when a customer wants to speak to a person?

The agent hands over straight away, and also hands over on its own when a question is outside its brief. Your team gets the call with the transcript and the customer's details already in front of them.

Does Kestrel replace my sales or service team?

No. It answers first, at any hour, and does the lookup and the booking. Your team's first contact is with a customer who already has a slot in the diary and a transcript behind them. Anything that needs judgement, a valuation, a negotiation or a complaint, is handed to a person.

Which stock feeds, diaries and DMS or CRM systems does it connect to?

Kestrel connects to the stock feed you publish to portals or your website, your service diary's availability, and your DMS or CRM. Compatibility depends on the product, version and API access, so every system is marked in the written scope as supported, configurable, requiring custom work, or not currently supported before you commit. How the integration review works.

Where is customer data held?

In the UK. Kestrel runs on UK infrastructure under UK law, each dealership's data is held separately, and conversations are not sent abroad for processing.

How long does it take to go live?

Days, not months. We connect your stock feed, service diary and DMS or CRM, tune the agent to your voice and rules, you test it on your own stock, then it goes live with one script on your website and a number for your phone line.

How is Kestrel priced?

Pricing depends on the number of sites, website and phone channels, systems, conversation volume and workflow complexity. Every proposal separates one-off setup, monthly service, any usage basis and any custom integration. Email hello@kestrel-automotive.com with your sites and systems if you want an indicative range before a demo. How Kestrel pricing works.

Where is Kestrel based, and which dealers can use it?

Kestrel Automotive Intelligence is based in Scotland. It is launching with dealerships in Scotland first and taking demo bookings from dealers across the UK.

How do I see it working on my own stock?

Book a demo through the form on the homepage or email hello@kestrel-automotive.com. We come back within one working day and run the demo on your stock, your website and your diary.

Which customer channels does Kestrel support?

The standard Kestrel service covers the dealership website and phone line. Kestrel does not currently advertise SMS or email automation as standard. Any additional channel is assessed and written into the deployment scope rather than assumed.

Is Kestrel SOC 2 or ISO certified?

Kestrel does not currently claim SOC 2 or ISO certification on this site. Customer data is stored and processed in the UK, dealership data is held separately, customer conversations are not used to train shared models, and the data flow and processing terms are available during procurement. Security and customer data.

Who is behind Kestrel?

Kestrel Automotive Intelligence is the trading name of Kestrel Applied Intelligence Ltd, a private limited company registered in Scotland, company number SC901708. About Kestrel.

What happens in a Kestrel demo?

The working session uses your stock and customer journey rather than a generic slide deck. It covers stock lookup, a website and phone enquiry, diary booking, human handover, integration fit, data residency and the inputs needed for a written commercial scope.

Something not covered here: hello@kestrel-automotive.com